there are two sides to every brand story

If you know your astrology, Gemini is the sign of the twins—and when your voice and visuals go hand in hand, your brand will be twinning, too.

Get my three secrets to a better brand

copywriting

the greatest stories begin with words

From Shakespeare to J.K. Rowling, our most legendary storytellers all knew what was up: If you’ve got a story to tell, tell it with words. So, let’s follow in their footsteps, and start at the beginning—the writing of your brand story.

Let's Write Your Site

design

we all judge a book by its cover

That time you bought a book because the cover would look fleek on your coffee table? Well, Pinterest-worthy design sells us on more than books: It’s the difference between a stellar product no one knows about and a sell-out success.

Let's Design Your Brand

Shop

diy your brand

Just because you can’t afford a pro, doesn’t mean your brand shouldn’t be professional. I’m here to help you brand your business without breaking the bank, thanks to online courses, resources and freebies that teach you how to brand like a pro—all from the comfort of your sweats.

SHOP THE GUIDES

Working with Jen was incredible. She is such a joy and her process is so uncomplicated. We got so much out of it—far more than a mere logo. By the end, we had a much better idea of our identity as a company and how to reach the clients we really want.

Ashley Derry, MAD Photography

I specialize in fittings for women who are battling or survived breast cancer and struggled with the wording for my website. There’s no way I could have created what Jen did—it’s tangibly increased my business.

Sherri Edwards, Just You Boutique

The best decision I made when I started my own business was hiring Jennifer. From web copy to branding, she turned my ideas into something better than I ever could have imagined.

Stéphanie Superle, Kinderflute Canada

The woman behind the scenes

part writer, part designer,
100% gemini

It all started with an affinity for storytelling and an attraction to letterforms. A few decades later, I’m a writer/designer, branding lady-led businesses that get it: Writing and design were made for each other.

Meet Jen

The Gemail List

get in on my branding secrets

Side hustle or all-in, you are a legit business woman, deserving of a legit brand. Get on the Gemail list for instant access to my must-know branding secrets, and start branding your business like the boss you are.

get in on my branding secrets

You are a legit business woman deserving of legit brand. Get on the Gemail list for instant access to my three must-know branding secrets, and start branding your business like the boss you are.

When you subscribe to the Gemini newsletter, you’re saying “Heck yes!” to occasional emails from this gem. But fear not, you can unsubscribe any old time. Not convinced? Read The Fine Print.

f*©k!

Enrollment to this course is currently closed. But, don’t lose your cool—get on the list, and I’ll keep you in the know. Phew.

When you subscribe to the Gemini newsletter, you’re saying “Heck yes!” to occasional emails from this gem. But fear not, you can unsubscribe any old time. Not convinced? Read The Fine Print.