there are two sides to every brand story

voice

The greatest stories begin with words.

From Shakespeare to J.K. Rowling, our most legendary storytellers all knew what was up: If you’ve got a story to tell, tell it with words. So, let’s follow in their footsteps, and start at the beginning—the writing of your brand story.

visuals

We all judge a book by its cover.

That time you bought a book because the cover would look fleek on your coffee table? Well, Pinterest-worthy design sells us on more than books: It’s the difference between a stellar product no one knows about and a sell-out success.

Resources

diy your brand (like a pro)

Just because you can’t afford a pro, doesn’t mean your brand shouldn’t be professional.

The good news is I’m here to help you brand your business without breaking the bank, thanks to online courses, resources and freebies that teach you how to brand like a pro—all from the comfort of your sweats.

Working with Jen was incredible. She is such a joy and her process is so uncomplicated. We got so much out of it—far more than a mere logo. By the end, we had a much better idea of our identity as a company and how to reach the clients we really want.

Ashley Derry, MAD Photography

I specialize in fittings for women who are battling or survived breast cancer and struggled with the wording for my website. There’s no way I could have created what Jen did—it’s tangibly increased my business.

Sherri Edwards, Just You Boutique

The best decision I made when I started my own business was hiring Jennifer. From web copy to branding, she turned my ideas into something better than I ever could have imagined.

Stéphanie Superle, Kinderflute Canada

The ladyboss behind the scenes

part writer, part designer

(And 100% Gemini.)

It all started with an affinity for storytelling and an attraction to letterforms. A few decades later, I’m a writer/designer, branding lady-driven businesses that get it: Writing and design were made for each other.

The Newsletter

your inbox just got better

Forget the cable bill and J.Crew sales, and get on the list for GIF-filled emails that will up-level your branding game and business. (Just kidding, I endorse J.Crew sales.)

DIY your brand colours

Colour theory got you like 🤯? This is your inside guide to creating a colour palette for your brand that rivals the pros, thanks to my foolproof, 5-step formula—for $Free.99.

When you subscribe to the Gemini newsletter, you’re saying “Heck yes!” to occasional emails from this gem. But fear not, you can unsubscribe any old time. Not convinced? Read The Fine Print.

f*©k!

Enrollment to this course is currently closed. But, don’t lose your cool—get on the list, and I’ll keep you in the know. Phew.

When you subscribe to the Gemini newsletter, you’re saying “Heck yes!” to occasional emails from this gem. But fear not, you can unsubscribe any old time. Not convinced? Read The Fine Print.