Are you staring at a blank screen and blinking cursor? Designing logos that would look better on a fridge than a website? You're in good company. There's a brigade of women who aren't natural wordsmiths or trained designers—but they have ideas. Genius ideas. And branding shouldn't be the thing that holds you back from bringing those ideas to life. Lucky for you, branding small businesses is what gets me out of bed in the morning. (That, and bacon.)
Earbuds in, volume up! I was on a podcast—just the one time, but still. Listen to my episode on The Strategy Hour to learn my formula for higher-converting copy.
Agency life primed me for entrepreneurial life, handing me the opportunities for professional and personal development that would inspire me to dream bigger: I dreamt of Gemini.
Then, I landed my dream job as a copywriter for a local design agency, collaborating on over 200 brands and writing over 150 websites from Canada to the Caribbean.
To master marketing, I went back to school for graphic design. I landed an internship at a national magazine before joining a start-up as the in-house designer.
After graduating with a business major and writing minor, I started my first side hustle, a jewelry studio, and soon learned I liked marketing jewelry more than making it.
I was dancing in the pre-professional division of the School of Alberta Ballet when injury struck. The backup plan: Study creative writing and become a Vogue contributor. As you do.
A tutu from the dress-up bin inspired the beginnings of a lifelong love affair with ballet and an affinity for the arts. Dreams of the corps de ballet consumed me for 14 years.