all the happy hour feels for a palm springs photographer

it all started with a cocktail

Meet Ashley LaPrade: Cocktail connoisseur and photographer of all-things-love. With an established visual brand, she was ready to up-level her voice to embody her firecracker personality and communicate her expertise. After Ashley insisted I arrive to our virtual kick-off call with a cocktail in hand, I knew happy hour would be the perfect theme for her brand.

  • Client

    Ashley LaPrade Photography

  • Services

    Copywriting, Package Design, Layout Design

  • Photography

    Ashley LaPrade Photography

Words from the Website

This is the love the movies are made of. Love that calls for more than a selfie. Love that ages like single-malt whiskey and lasts like a silver-screen classic. This is your love. Let’s capture it together.

the love the movies are made of

Speaking to professional, 30-something couples who favour classic movie lines over Millennial slang, we opened Ashley’s site with a new take on an iconic quote, “Here’s looking at you, kids.” The Casablanca throwback plays to our happy hour theme, the mid-century modern aesthetic of the era (and Ashley’s site)—and, of course, love.

a gemini brand

As Ashley fell in love with the words, she expanded the scope of the project to include more copy, from educational blog posts to a MailChimp email series, plus package design for client gifts and ten—yes, ten—PDF guides that hold couples’ hands through her photography sessions, processes and pricing. With original, value-driven content and mod layouts, the guides upped her client experience—and, thus, her pricing. The end game: Voice and visuals that go hand in hand for an unforgettable brand experience (and a lasting girl-crush friendship, obviously).

Jen brought my voice to the forefront of my brand, elevating it to a level I never knew existed! She made me more confident in my business and helped me justify my pricing. She’s kind, insanely talented with words, and knows how to make your business legit.

Ashley LaPrade

what are you waiting for?

Every day you wait is a day you’ll wish you’d started sooner. So, refill your rosé, and get ready to talk all-things-branding. All it takes is an email.

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f*©k!

Enrollment to this course is currently closed. But, don’t lose your cool—get on the list, and I’ll keep you in the know. Phew.

When you subscribe to the Gemini newsletter, you’re saying “Heck yes!” to occasional emails from this gem. But fear not, you can unsubscribe any old time. Not convinced? Read The Fine Print.