Your brand name is the one word that represents your business, product or service. The one word that your customers will repeat again and again—if they can remember it. So, you've got to name it well.
Starting a business? Launching a new product? Generating a meaningful, memorable name is a must. In this 17-page guide, you'll learn how to generate that winning name.
Real-life examples of "good" brand names and why they work
The three tests your brand name has to pass before you launch it
How to push the envelope on the names you brainstorm
How to name your brand so it works within a logo design
The questions you need to answer before naming your brand
What makes a brand name "good"—my three insider secrets
My 7-step formula for meaningfully and memorably naming your brand