because you can't start a business without a name
It’s the first thing you’ve got to do before you start your business—and, hands down, the hardest. It’s the one word that will represent your brand. The one word that, if you do it right, your customers will email, text and tell their network about. The pressure is on—but it doesn’t have to be. If you learn from a pro, it’s actually formulaic and totally doable. (Spoiler alert: That’s where I step in.)
Meet The Brand Name Guide
your guide for naming a business right the first time
In 20 pages, you’ll learn how to generate a business name that resonates with you and your audience.
What's in it for me?
build a marketable brand
Seriously. This is the beginning of the rest of your brand, so build it on a name that’s actually going to serve your business—a name that’s meaningful, memorable and marketable. A name that connects with your soul clients and customers and doesn’t leave them questioning what the f you do.
Who's it for?
entrepreneurs and creatives
Whether you’re an entrepreneur DIYing your own brand, or you’re a writer or designer naming a client’s brand, you’ve got to know what you’re doing in the naming department because it’s the foundation of your brand. Learn the formula once, and this guide will be your BFF for life.
Wait, who are you?
I see you. I’ve stared at the blank screen and blinking cursor, not knowing where the f to begin brainstorming a business name—or what makes a brand name “good.” But after naming businesses, from a boutique chiropractic clinic to multimillion-dollar real estate developments, I’ve defined (and refined) my process to save you the same headache.