because you can't start a business without a name

It’s the first thing you’ve got to do before you start your business—and, hands down, the hardest. It’s the one word that will represent your brand. The one word that, if you do it right, your customers will email, text and tell their network about. The pressure is on—but it doesn’t have to be. If you learn from a pro, it’s actually formulaic and totally doable. (Spoiler alert: That’s where I step in.)

Meet The Brand Name Guide

your guide for naming a business right the first time

In 20 pages, you’ll learn how to generate a business name that resonates with you and your audience.

  • My foolproof 7-step formula for meaningfully and memorably naming your business
  • The questions you need to answer about your business before you name it
  • Why you need to do your research—and the three types of research you should do
  • The traditional structure of a logo and how your brand name can play out within a logo
  • What makes a brand name "good"—my three insider secrets
  • The three tests your brand name has to pass before you run with it
  • Real-life examples of brands that are winning the name game

What's in it for me?

build a marketable brand

Seriously. This is the beginning of the rest of your brand, so build it on a name that’s actually going to serve your business—a name that’s meaningful, memorable and marketable. A name that connects with your soul clients and customers and doesn’t leave them questioning what the f you do.

Who's it for?

entrepreneurs and creatives

Whether you’re an entrepreneur DIYing your own brand, or you’re a writer or designer naming a client’s brand, you’ve got to know what you’re doing in the naming department because it’s the foundation of your brand. Learn the formula once, and this guide will be your BFF for life.

What's the investment?

cheaper than date night at the movies

Let’s be real: Even cheap night at the movies isn’t cheap these days—but at least your brand doesn’t have to break the bank. I know you may not have the cash to hand over before your business even starts up, which is why I created this guide: So you can copycat my step-by-step process for naming a business (and save yourself the quadruple-digit investment of hiring a pro).

Wait, who are you?

i'm jennifer

I see you. I’ve stared at the blank screen and blinking cursor, not knowing where the f to begin brainstorming a business name—or what makes a brand name “good.” But after naming businesses, from a boutique chiropractic clinic to multimillion-dollar real estate developments, I’ve defined (and refined) my process to save you the same headache.

get in on my branding secrets

You are a legit business woman deserving of legit brand. Get on the Gemail list for instant access to my three must-know branding secrets, and start branding your business like the boss you are.

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f*©k!

Enrollment to this course is currently closed. But, don’t lose your cool—get on the list, and I’ll keep you in the know. Phew.

When you subscribe to the Gemini newsletter, you’re saying “Heck yes!” to occasional emails from this gem. But fear not, you can unsubscribe any old time. Not convinced? Read The Fine Print.