Here's the secret: Brand voice isn't actually about you—it's about the real-life humans who are reading what you write. Until you start speaking their language, words aren't going to get you very far. This is where you start.
Don't know how the heck your brand voice should sound? Welcome to the club. In this 18-page guide, you'll learn how to define your voice to resonate with your dream customers.
A brand voice cheat sheet template to share with your team
How to test your voice, so you know if it reads authentically
The secret to making your voice feel more personal
How to think thematically, so you can write more memorable copy
How to balance your voice with what your audience wants to hear
Why your brand voice shouldn't sound just like you
My 5-step formula for defining your brand voice