you can't sell if you can't connect

I see you: You’re a bona fide business lady, whipping up butterful, flaky croissants at your new café, or shooting weddings on the white-sand shores of Baja Mexico. Whatever your product or service, you know the first step to selling your genius is connecting with the beautiful souls who want to pick up what you’re putting down. So, before you stuff your copy with sales language (or wing it on a hope and a prayer), you’ve got to define your brand voice.

Meet The Brand Voice Guide

your must-read guide for connecting with your audience

In 24 pages, you’ll learn everything you need to know (and nothing you don’t) about defining your brand voice and connecting with your audience, including:

  • What brand voice even is
  • How to sound like yourself whenever you write copy
  • How to not sound like you're bragging about yourself
  • How to get clear on your message
  • My six-step process for defining your unique brand voice
  • How to standardize your brand voice across a team
  • My top four pro tips for refining your brand voice
  • Real-life examples of brand voices that get it

What's in it for me?

connect with your soul clients

Seriously. You aren’t in business to scam people into buying your product or service. You’re in business to connect with the beautiful souls who align with your vision—so, connect with them already, would you? This guide will help you learn how to effectively and authentically connect.

Who's it for?

the woman who's selling something (literally anything)

Whether you’re selling baked goods or backgammon, advertising on Facebook or on paper, you need to define your brand voice. Because the voice you speak is as essential as the visuals you share—in fact, they’re all that’s left when your audience looks past the pretty pictures.

What's the investment?

less than a new pair of denim

Here’s the thing: If you hire a professional brand strategist, the brand voice discovery process isn’t cheap. And I know that’s not always doable for small businesses, so this is your in: Everything you need to know to define your brand voice and authentically connect, all for less than a new pair of denim: Just $59 USD.

Wait, who are you?

i'm jennifer

I’ve sat where you’re sitting right now, confused about brand voice—what it is and how to define it (and differentiate it) for myself and my clients. I’d like a different experience for you—one where you’re handed everything you need to consistently articulate your brand voice. And after writing over 150 websites for clients around the globe, I know I can help.

get in on my branding secrets

You are a legit business woman deserving of legit brand. Get on the Gemail list for instant access to my three must-know branding secrets, and start branding your business like the boss you are.

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f*©k!

Enrollment to this course is currently closed. But, don’t lose your cool—get on the list, and I’ll keep you in the know. Phew.

When you subscribe to the Gemini newsletter, you’re saying “Heck yes!” to occasional emails from this gem. But fear not, you can unsubscribe any old time. Not convinced? Read The Fine Print.