Jen gave us the clarity we needed to communicate confidently with our audience. Not only is her copywriting brilliant and on point, but it’s the little details, the artistry she exhibits in every touch, that makes working with her so special.
A Canadian start-up, joni is revolutionizing period care with the first bamboo pad and a buy-one-give-one business model. With one in three Canadians unable to afford period care, joni's mission is to fight period poverty. Said mission inspired joni's brand voice and thematic vocabulary, borrowing language typical of civil rights movements that became the rallying cry of joni's copy.