your greatest asset is your copy

So, you run a business. You think you’re winning the website game because your photos are worthy of the pages of Vogue. But here’s the thing: When users look past your brand photos and product shots, all that’s left is the copy, so your copy better sell. Problem is most of us have no idea how to sell—or we’re totally opposed to it because the thought of sales conjures images of middle-aged men. Not so, ladies. Sales can serve you. You just need to learn the ins and outs of solid sales copy.

Meet The Sales Copy Guide

your go-to guide for writing higher- converting copy

In 22 pages, you’ll learn everything you need to know (and nothing you don’t) about sales copy, from knowing your audience to getting them to click that little money-making button, including:

  • 9 questions to knowing who your audience is (and what they want)
  • My go-to formula for writing higher-converting website, sales page and product copy
  • How-tos, sample copy and writing prompts to help you practice
  • My foolproof formula for writing "Yes, I'll add to cart!" button copy
  • A Mad-Libs-style worksheet for practicing the conversion formula (even if you "can't" write)
  • A swipe bank of conversion-optimizing words

What's in it for me?

make bank with conversion copy

If you aren’t writing persuasively, why bother writing at all? Your copy should be a tool you use to support your business. And when you do? Magic happens ✨ Users are engaged. They feel compelled to keep reading, scrolling and clicking—and, with any luck, handing over their credit card digits.

Who's it for?

the woman who's selling something (literally anything)

Whether you’re selling hand-sculpted clay jewelry or consulting services, this guide is your golden ticket to higher-converting copy—copy that hits your users in the heart and compels them to sign up for that free trial, download that freebie, or book that complimentary consultation. You’ll be writing product descriptions and sales pages like Carrie Bradshaw wears shoes: like a pro.

What's the investment?

less than a romantic dinner for two

Here’s the thing: If you hire a professional conversion copywriter, you’re looking at thousands to write your site. I know that’s not always doable for small businesses, so this is your in: Everything you need to know to tackle those pesky product descriptions and sales pages for less than the price of a romantic dinner for two: Just $59 USD.

Wait, who are you?

i'm jennifer

I’ve sat where you’re sitting right now: crossing my fingers my products and services would sell themselves. Little did I know how much copy could serve my users (and my sales). And little did I know the artistry and psychology copy calls for. I’d like a different experience for you—one where you’re handed everything you need to nail your web copy and convert browsers into buyers. Where you get the smarts of a conversion copywriter for a fraction of the price. And after writing over 150 websites for clients around the globe, I know I can help.

get in on my branding secrets

You are a legit business woman deserving of legit brand. Get on the Gemail list for instant access to my three must-know branding secrets, and start branding your business like the boss you are.

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f*©k!

Enrollment to this course is currently closed. But, don’t lose your cool—get on the list, and I’ll keep you in the know. Phew.

When you subscribe to the Gemini newsletter, you’re saying “Heck yes!” to occasional emails from this gem. But fear not, you can unsubscribe any old time. Not convinced? Read The Fine Print.