make your brand a gem

If you know your astrology, Gemini is the sign of the twins—and when your voice and visuals go hand in hand, your brand will be twinning, too. Don’t know how to make your brand a gem? That’s why I’m here.

After years of branding businesses, from the sandy shores of the Caribbean Sea to the grassy plains of the Serengeti, I know a thing or two about how to unify voice and visuals for an unforgettable brand experience that leaves your soul clients and customers wanting more.


find your words

Talking about yourself isn’t so fun with a blinking cursor taunting you to tell your audience “Why me?” Throw SEO, word counts, and microcopy in there, and “Why me?” escalates to “WTF?” faster than you can say, “I can’t write.”

Breathe. I’ll help you define your brand voice, from your brand name all the way down to a brand vocabulary you can use to sound like not a robot, meaningfully connect with your audiences, and convert the pants off them.

  • Brand Names

    It all starts with a name—the one word your clients will email, text and tell their network about. (No pressure, right?) Immersing myself in your business, industry and the competition, I’ll take the pressure off and strategize three pitch-perfect names for you to get amped about. The only stress now? Deciding.

  • Brand Voice

    The most elusive ingredient in the writing mix, brand voice is that intangible je ne sais quoi that embodies your brand and makes you sound consistent, whether you’re writing online or in print (or speaking in real life). Starting with how you want your audience to feel, we’ll define your brand’s voice to make everything you write flow.

  • Conversion Copy

    Leveraging the art and science of sales psychology, I’ll write words that’ll make you want to buy your own product (not kidding—it’s happened.) From websites and sales pages to launch copy, Facebook and Instagram ads, we’ll mix words that play to your brand voice and speak to your people, loud and clear.


bring your words to life

You’ve got an eye for design, but holy batman, you don’t have the time (or the patience) to DIY. You play with apps like Canva but would rather hand it over to a pro to get it done right the first time.

In the words of your favourite Ryan Gosling meme, “Hey, girl. I’ll design your digital and print brand assets with style and consistency that will bring your words to life and your brand to the forefront.” Amen, Ryan. Amen.

  • Brand Strategy & Design

    Brand questionnaire at the ready, we’ll define your brand strategy—who you are, what you do, and who you do it for. Then we’ll get old-school crafty, but sub the JTT scrapbook for a mood board that communicates your brand look and feel and guides the brand identity design, from your colour palette and patterns to your logo.

  • Website Design

    Welcome to the 21st century, where your website is your business card. With Google guiding prospective clients to your site before you ever meet them, do you really want to risk it to a template? From strategic user experience design to a minimalistic user interface, we’ll make your product (and your business) pop.

  • Layout & Print Design

    Layout design is to business what snail mail is to communication: Seriously underrated. From business cards to media kits, we’ll make your brand tangible for those face-to-face opportunities to impress. Need a hand with printing recommendations? I got you.

Coaching Sessions

put the tarot cards down and get your website read instead

Meet the Website Reading: A one-on-one coaching session to help you identify how you could convert more clients with your website copy and DIY like a pro, all with an affordable, start-up friendly investment: Two hours of my time for less than a shopping spree at Sephora.

I’ve had the absolute pleasure of working with Jen for the past three years. She’s guided me on numerous projects from brand development to marketing collateral, and the process is always seamless.

Cordela McFadyen, Gutsy Goddess

Upbeat, personable and excited, Jennifer was an absolute pleasure to work with. Our discussions were professional yet informal; her confidence in her craft was obvious from the beginning without being egotistical. Most importantly, Jennifer totally nailed our brand voice right from the start.

Alex & Ryan, ANCORD Design Co.

Are you a gem?

You’ve got an appreciation for well-spun words, even if you can’t whip them up yourself. And yeah, you’re okay with a double-entendre or two.


You’ve got an eye for design, whether it’s fashioning your wardrobe after silver-screen icons, or furnishing your pad in mid-century modern.


You’re obsessed with smart brands—you collect business cards like old ladies collect spoons, gathering Pinterest-worthy inspiration IRL.


what are you waiting for?

Every day you wait is a day you’ll wish you’d started sooner. So, refill your rosé, and get ready to talk all-things-branding. All it takes is an email.

get in on my branding secrets

You are a legit business woman deserving of legit brand. Get on the Gemail list for instant access to my three must-know branding secrets, and start branding your business like the boss you are.

When you subscribe to the Gemini newsletter, you’re saying “Heck yes!” to occasional emails from this gem. But fear not, you can unsubscribe any old time. Not convinced? Read The Fine Print.


Enrollment to this course is currently closed. But, don’t lose your cool—get on the list, and I’ll keep you in the know. Phew.

When you subscribe to the Gemini newsletter, you’re saying “Heck yes!” to occasional emails from this gem. But fear not, you can unsubscribe any old time. Not convinced? Read The Fine Print.