a reassuring tone for the new sex therapy clinic on the block

a dynamic duo

Sex therapy duo Carolin Klein and Jason Winters were opening their new clinic and needed website copy that communicated more than their services—it needed to communicate genuine empathy for the bad vibes patients feel when they seek sex therapy. Plus, we wanted to balance Carolin’s sensitivity with Jason’s candor for a voice that’s equal parts supportive and a little cheeky.

  • Client

    West Coast Centre for Sex Therapy

  • Services

    Copywriting

  • Designer

    Kaytee Davis

Words from the Website

We’re here to help you kick taboo to the curb, face the elephant in the (bed)room, and live your best life—which we happen to think includes feeling good about your sex life.

(More) Words from the Website

Here’s the thing: you are not broken— and your sexual experience (and life) can get better. We’re here to support you and your partner.

Jennifer was great to work with. She quickly grasped the overall tone we wanted for our website and turned our clinical jargon into engaging and easy-to-understand language that resonates with our clients. We’ve received repeated positive feedback about our website from clients and colleagues alike.

Carolin Klein + Jason Winters

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